Sample · illustrative rebuild — not a delivered site · relative numbers, competitors anonymized

Sample case · dental · Austin TX

Bright Smile Dental: before and after the rebuild.

A worked example of what we'd ship — taking a slow, phone-only clinic site and turning it into one that books patients around the clock. Illustrative, but every change maps to a real gap we measure.

Score 3.2 → 7.5+ Timeline ~3 weeks You own everything we build

● What was there

A site that only worked when the office was open

The clinic had real photos, a doctor bio and patient testimonials — but the website was quietly losing the patients deciding after hours.

Bright Smile Dental(512) 000-0000
Full Service Dental Care
large background image · ~8.4s to load
Call us to book
  • No online booking. The only way to make an appointment was a phone call during office hours — every after-hours patient went to a bookable competitor.
  • No after-hours assistant. Nothing on the site answered questions or captured a lead once the phones stopped.
  • Slow, dated build. A heavy, years-old template took ~8.4s to open on a phone; over half of visitors left first.

● What we'd build

A site that books patients while you sleep

Same practice, same photos and reviews — rebuilt fast, mobile-first, with the two things the old site never had: online booking and an assistant that never goes home.

Bright Smile.📞 Tap to call

Book your visit in 30 seconds.

Modern dentistry in central Austin — open evenings & weekends.

Book online — 24/7
★ 4.9 ratedNew patientsInsurance OK
★★★★★
"Booked at 11pm, in the chair two days later. Painless."
— verified patient review
AI assistant · "Do you take my insurance?" — answered instantly
  • Online booking, 24/7. A self-serve widget front and center — patients book at midnight without ever calling.
  • An AI assistant. Answers common questions and captures leads after hours, so evening visitors don't slip away.
  • Fast & mobile-first. Rebuilt to open in under two seconds, designed for the phone where most patients land.
  • Trust kept and surfaced. The real photos and patient reviews they already had, brought to the top where they convert.

The difference, line by line

Before → after

Honest deltas — speed and standing are illustrative targets; the feature changes are exactly what the rebuild adds.

What we measuredBeforeAfter the rebuild
Mobile load time~8.4sunder 2s
Bookingphone only, office hoursonline, 24/7
After-hours questionsunansweredAI assistant
Designdated, ~2016 templatemodern, mobile-first
Standing on the block#9 of 12 · score 3.2above the median · 7.5+

What's under the hood

Everything that ships in the rebuild

The full scope of work for a sample like this — delivered in about three weeks, and yours to keep.

A site that loads instantly

Rebuilt for under two seconds on a phone — no more bouncing before the page appears.

Online booking, 24/7

A self-serve widget so patients book any hour, no phone call required.

AI assistant after hours

Answers FAQs and captures leads when the office is closed.

Mobile-first design

Built for the phone first, where 8 in 10 patients find you — clean and tappable.

Local SEO foundations

Schema, local pages and the technical groundwork to surface when neighbors search.

Reviews & trust up front

The photos and patient reviews you already have, surfaced where they win the booking.

Your move

See where your own site stands

This was a sample. Drop your website and we'll send back its Digital Score, where you rank on your block, and what we'd rebuild first — free to read, no call required.

Illustrative rebuild · no opt-in · relative numbers · competitors anonymized